The Undisturbed Eden of Plage de la Bastide Blanche
Away from flashy cars, upmarket patisseries, and the clamorous sound of excitable sunburnt tourists, sits a hidden, undisturbed utopia, that is Plage de la Bastide Blanche. Adjacent to the historic village of Ramatuelle, this secluded beach is the perfect place to switch off and digest the stunning scenery.
However, a patient seeker will be satisfied in due time, as this picturesque destination can only be found by trekking the nature reserve along the coast or gliding along the ocean ripples by canoe. With approximately an hour’s journey to reach this paradisiacal
location, it gives you time to soak in the sun and meander at your own pace.
Starting at Plage de l’Escalet, (another charming coast visit), you can park your car and begin your route to the Cap Taillat otherwise known as a poet’s wonderland.
With help from guides, locals, and the recommended Michelin map 84 and Map Nb. 3544 by the National Geographic Institute, you’ll be ready to undertake the most inspiring and breath-taking hike of your trip to the French Rivera.
When you arrive at the peninsula, you will need to navigate over an isthmus to find the iconic Bastide Blanche beach.
Despite being a journey that involves activities from the get-go, arriving at the tranquil beach with little tourists in sight means you can enjoy the experience with much more privacy.
In the midst of this Mediterranean oil painting, you will find translucent ocean water, French alpine junipers and the sound of nothing… that’s right, enjoy!
Dreaming. A True Perception of Your Deepest Desires or a Hoax at a Parallel Universe?
For centuries, the unconscious mind has somewhat been a mystery and a controversial subject. With theories claiming that dreams don’t have any meaning and research believing they reveal your repressed emotions or wishes. It’s the compelling question to whether our sleep really does have a justified background or not that keeps the nation wondering.
The concept that dreams have interpretations all started at the end of the 19thcentury as part of psychoanalysis. Calkins declared that certain aspects of dream content could be quantified and published the first statistical results on dreaming. Viewed as “the royal road” by Sigmund Freud he developed dream analysis to tap into the unconscious mind and interpret the results. It was believed that an analysis of a dream revealed its latent meaning to the psyche of the dreamer, which can symbolically contain things concealed from conscious awareness because it’s traumatic or distressing.
Common dreams like falling, being chased or nudity is considered to be significant to your deepest emotions and unfiltered thoughts. For example, falling can suggest you may need to re-think a choice in your life or follow a new direction in some way.
Some presume that dreams are solely electrical brain impulses that draws random thoughts and imagery from our memory during the (rapid eye movement) REM stage in your sleep cycle. It is said that certain parts of your brain become dormant to the control of rational thinking, whilst other parts become overactive including the fragment of which controls your emotional state. One theory states, that to make sense of our unconscious mind people construct dream stories when they wake, unaware of their happenings by the process of rationalization.
It is found that memory may contribute to the influence on dreams by incorporating fragments of experiences from our day to day lives like concerns or hobbies, however complete memories of a whole situation replay in only two percent of dreamers, more well known as episodic states.
Within the realms of sleep, different stages of the unconscious mind are argued to somewhat alter your dreaming thoughts. Non-REM dreams often relate to what’s happened the day before, appearing to be shorter and close knit to reality, whereas REM dreams appear to be more lengthened, fragmented, off-beat and disconnected.
The question is, is there an honest purpose to dreams? Scientists being of the opinion that dreams serve as a key function to the neural activity in our sleep, whilst psychologists conclude that rehearsal of virtual threat stimulation leads to stronger real-life responses. Others propose having dreams can regulate your long-term mood and influence how you feel the next day.
Whether you perceive your shut eye as a place to recall memories, an electrical impulse or the concept your uncovered truths are coming to light, it may be a way to gain a closer connection to your emotions and offer piece of mind after a long day.
5 Ways to Improve Omnichannel Customer Experience
We all know that having a positive customer experience can encourage brand advocacy, maintain loyalty of customers, and acquire potential shoppers, so it’s essential to know how to sustain a good relationship with consumers.
Say hello to omnichannel, the multichannel business strategy for customer service, that will encourage uniform and seamless support for shoppers, keeping your brand consistent by serving customers efficiently.
So, you might be asking, what is omnichannel customer experience and why is it paramount to sustaining good company revenue?
Omnichannel customer service generates an effortless brand presence by combining multiple online and offline channels including email, text, social media, and instant messaging to deliver the impression of a unified brand. With the use of omnichannel customer service, you can expect a positive brand reputation in return.
In a previous study into shopping behaviour, by the Harvard Business Review and another eminent US retail brand, the findings were clear. With a hefty seventy three percent of customers using multiple channels throughout their shopping journey, it was evident that the more channels the consumers used, the more beneficial they were to retailers.
Now that you know what an omnichannel customer experience is, it asks the question; how do you improve it?
In this article we share our five best practice tips for creating a high-quality omnichannel service strategy that will get your brand tip-top performance across all channels.
Ensure the context is relevant
The most vital element of omnichannel customer service to get right, is context. Marketing incorrect information to the wrong target audience, it will prevent customers from engaging with the brand. By ensuring the message context is pertinent to the user and delivering it to them when they are online will lead to more engagement, and therefore a more personable interaction.
Create an in-depth plan
Recognising the customers behaviour through their online presence, will help you to understand your target audience and generate an in-depth plan on how you want contact with the customer to be seamless across the touchpoints. By keeping note of the customers’ preferred channels, where they research into the product or service and what personal qualities they expect from a shopping experience, will help to improve engagement with potential consumers.
Be consistent
Guaranteeing the language and visual components are consistent across all channels, will make your brand appear professional and uniform. Picture this, you are in conversation with a brand about a product or service, it appears that the response is automated and robotic like, the next minute you get an email full of slang terms. Doesn’t fit together, right?
That’s why it’s paramount that you keep the brand voice and visual components aligned.
Use data as the foundation
Creating a positive omnichannel customer experience is all about finding a solution to address your customers challenges. With the use of customer relationship management, online search performance and social listening data, it can be used as a foundation to build up a picture of your target customer. By utilizing the data, it will lead to a more concise framework for your detailed plan.
Choose the right online marketing tools
It’s important to research and analyse automation tools thoroughly online, before selecting the one that suits your brand. By using the correct marketing tools to execute your business strategy, it will lead to a more consistent and smooth sailing omnichannel customer service model.
If you are looking to win and retain customers, improving your omnichannel customer service can strengthen your brand reputation and put you at the forefront of consumerism. Bear in mind that the human touch is the component that establishes what your brand is all about, so don’t lose that element.